BMW AR APP



 

BMWi AR APP

 
With this outstanding AR APP, the user can immerse himself in the digital world of BMWi. You can step through portals in the real world, which are digitally augmented and thus enter new worlds. Objects in the real world find their digital counterpart. So you can look inside a BMW and e.g. explore the electric motor more closely, plan trips, save energy and have a lot of digital fun. The 3-d tracking does not slip and is programmed perfectly, the shading of the models and the design of the app have received multiple awards.
 
Programmed in Unity, Google Tango
 

CLIENT: BMW
partner: focus4 / luxoom



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