MINI LIGHT SCULPTURE



 

BMW NEXT 100 / MINI LIGHT SCULPTURE

 
What will the mobility of the future look like? The exhibition BMW NEXT 100 gives an insight on their world tour. The MINI light sculpture is controlled by the heartbeat, with the same technology with which Jannis Kreft realized the award winning ZEN STATION. When you put your finger on, the light sculpture begins to pulsate in your own heartbeat. The exhibit thus becomes a personal interface with the MINI brand.
 
Winner ADC Gold Award
Exhibited in Los Angeles, London, Peking, Munich
 

CLIENT: MINI
partner: simple / focus4 / MKT



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